Apex Strategies has managed hundreds of millions of dollars of issue advocacy campaigns for Fortune 500 companies, political candidates, and trade associations. There has never been more competition for people’s attention and cutting through the clutter to reach your target audiences is imperative to success. We have unparalleled experience utilizing unique strategies to efficiently deploying the latest technology and get your desired result.
Apex Strategies can build and manage voter outreach program at any scale with sophisticated technology and targeting – but every program we run has one thing in common: memorable creative.
It doesn’t matter how compelling your message is if it never gets seen or believed. Your creative has to be eye-catching to get attention, succinct to convey complex relationships in seconds, and relatable enough to your audience to appeal to their existing values. Let our creative be the force multiplier for your next campaign.
Very few firms have the breadth of experience running large, complex, organizations like Apex Strategies does. We understand the day to day pressures and challenges you face when doing so. But we’ve been there before and chewed the same dirt. Apex strategies can advise you on tough decisions, help you run more efficiently and effectively, and create an operation that takes advantage of every opportunity to save money.
In today’s world, your image is everything. Threats to it are constant and come from all directions. To protect yourself and achieve your goals you need well connected, fearless, people on your side. Drawing on decades of experience fighting the toughest fights, Apex Strategies can help you with message development, media relations, content development and crisis management. The best defense is a good offense, and Apex can help you craft positive narratives that feed the beast so the beast doesn’t eat you.
Too many firms employ paint by numbers digital strategies executed by recent college graduates. We don’t. No one in Republican politics has more digital experience and success than Apex Strategies. And no one has raised more money online than us. We will draw on all of those experiences and successes to build a custom plan for you that moves the needle and adds more money to your bottom line.
Honesty matters: never pretend to be someone else. Cultivate real relationships with supporters in your voice. Invest in relationships with engaging content, authentic messages and demonstrate value. Performance will follow.
Endless abuse of extreme tactics, disingenuous messaging, fake 100x matches and donor shaming are lazy “cheat codes” that aren’t helping. They create resentment, drive up opt-outs and kill house files.
Authenticity is the answer.
Two things matter: cost per new donor and net revenue. Leads cost you money and donors will make you money, so track and attribute these carefully.
Many campaigns pay over and over again to reacquire and resubscribe the same donors because of perverse financial incentives for consultants. Neither the donors nor the campaigns have any idea that most of these contributions are swallowed up by marketing costs.
These programs become “zombies” that consume everything… starting with your program’s net revenue.
Don’t pay to acquire the same donors over and over.
Performance marketing is a race to follow the news cycle and capture ‘moments’ that will define your month or quarter.
Operational friction and time-consuming ‘fine tuning’ from slow approval processes can cost a majority of your revenue for a big moment. That’s why it’s important to have good communication and senior level talent that recognizes opportunity: so you’ll be ready whenever a moment strikes.
Success is time dependent.